FALL/WINTER 2025
THE BEAUTY OF SIMPLICITY
When the day is still quiet and the light gently streams through the window, a moment begins that belongs only to us.
The HANRO Autumn/Winter 2025 campaign, The Beauty of Simplicity, celebrates quiet moments with an aesthetic of reduction that creates space for the essentials. It is a tribute to the soft tones of everyday life and the power of simplicity.
HANRO BASICS are the timeless foundation of the brand – an expression of quality, restraint and stylish consistency.
They showcase their versatility in four finely coordinated editions: from sensual lightness and clarity to warm comfort and elegance.
#EDIT 1 ULTRALIGHT
A feeling of weightlessness: "Ultralight” stands for the finest, almost transparent cotton that clings to the skin like air. Barely noticeable, completely natural – a gentle touch that accompanies every movement.
#EDIT 2 BASICS
Structure, transparency and a silky feel characterise the next edition. The New Basics combine modern clarity with sensual softness and sporty elegance. “Smooth Illusion” envelops the body in delicate transparency, while “Invisible Touch” impresses with its almost invisible lightness. “Cotton Silk” rounds off the line with luxurious softness and timeless design.
#EDIT 3 WARMWEAR
The Warmwear Edition brings cosy warmth back into your wardrobe. Fine layering pieces made from “Woolen Silk”, “Pure Silk” and “Natural Living” gently envelop you – supported by warm wool and pure silk. Natural textures provide a feeling of security and are reminiscent of the quiet beginning of autumn. Clothing that not only warms, but also envelops – physically and emotionally.
#EDIT 4 THE FESTIVE EDIT
The Festive Edit adds festive accents to the end of the year – all in black, all in HANRO. “Cotton Seamless”, “Smooth Illusion”, “Allure”, “Satin Deluxe”, “Clean Cut” and “Cotton Silk” are presented in a modern, minimalist and iconic interpretation. They form the calm centre of the wardrobe – a statement of quiet strength.
BEHIND THE SCENES
The campaign was shot in the dunes of St. Peter-Ording – amid gusts of wind, bittercoldand dramatic North Sea light. Despite the harsh conditions, the images are full of depth and emotion – honest,minimalistand atmospheric. The cool clarity of the backdrop and the gentle interplay of light and shadow perfectly capture the essence of HANRO Basics: quiet, pureand powerful in their simplicity.
